Control & Communication Car- BMW 7 Series
After 15 years of design and production, the BMW is ready to release the 7 series with features in the car including: Gesture controlBMW laser light - laser illuminates beam up to 600 meters (2x normal)Remote control parkingBMW touch commandTablet with controlling key functions integrated The most interesting feature is…
Social Media Madness Series
Discover how to unleash the power of your social sphere of influence. Build your brand awareness and learn how to share your stories on social channels. Develop new media strategies for public relations and explore socially connected company initiatives which inspire culture creation. Learn how to implement social media policies and strategies to make your business successful on the social scene.
15 Fave Campaigns 2015: Creative (11-15)
The final part of our fave 15 is on creative campaigns. The amount of marketing done on social media erupted over the past year. Instagram, Snapchat and Pinterest are some of the most popular and promising channels to market on as they allow for more fun, edgy and creative campaigns. Great…
Tech Themed Valentine's Day Memes
With Valentine’s Day taking place in just over a month, we thought we would save you the trouble of trying to find the perfect gift for your special someone, and give you something everyone loves; a good laugh. After all, the Valentine's Day Goggle Doodle above shows that it is better to share experiences not stuff with those…
15 Fave Campaigns 2015: Awareness (6-10)
In order for awareness campaigns to be successful, they need to resonate with individuals therefore they must be thought out creatively. By understanding the cause, target audience, overall message and/or action needed, one is able to create a strong awareness campaign. Top five awareness campaigns of 2015. 6. The…
Community Engagement Christmas Campaigns
With all of the noise in the digital space, marketers are continuously challenged to engage viewers online who have become inundated with advertisements. Last week we discussed our Top 3 Emotional Christmas Videos, and how marketers are using sadvertisements to successfully target audiences, break through the noise and generate media coverage.…
Let's Make Marillac Merry
It's a Mad Hatter tradition to donate to the Marillac Place for the holidays. We are extending the invite to contribute along with us this year. Donations can be in the form of canned goods, gently used (or even new) women's and children's clothing - up to 24 months preferred.
Wearable Tech Check
Due to the explosion and expansion of IoT (internet of things), wearable technology (aka wearables) has greatly inclined throughout 2015 and includes a variety of wearable items (mostly in the form of accessories and apparel). Wearable tech is best described as a connected device (that uses sensors, web connection, Bluetooth and/or wireless) and…
Top Three Emotional Christmas Videos
The Christmas season is not all glitter and gold. It is also a prime opportunity for advertisers to tug at our emotional heartstrings and have us trading tinsel for tissue, as we watch emotional Christmas ads. Christmas is a favourite holiday to many, bringing happiness and joy, however, it is can also be a sad season for those who will…
Building buzz with relevant content
In social media, content creation seems to be a common challenge. We often hear that creating content is time consuming and difficult. One option I always encourage my clients to consider in their social media strategy is posting about relevant events such as holidays, theme days and anniversaries that tie into the company's values. Posting…
10 ways tech has changed Thanksgiving
The American Thanksgiving holidays are just a few days away. It is time to gather with loved ones and be reminded of our blessings. The Mad Hatter’s are very grateful for technology, as Mad Hatter Technology would not be able to offer our clients services such as website design, content management systems, mass email campaigns, responsive websites…
Youtube Kids
Many studies suggest that television watching has declined, while internet video watching and streaming has inclined greatly. With more mobile options and accessibility, we live in a world where any and everything is at our fingertips - literally - reach into your pocket to phone a friend, order food, send a pic or…
Social Stories in the SoLoMo Mix
SoLoMo (social, local and mobile) was the hot topic at our recent Social Summit, and for good reason, as it offers combined opportunities on mobile devices, social networks, and local commerce. During the event, there was a lot of chatter about location-based marketing, or what our agency director likes to call “ping and bring,” as well…
Well Hello Neighbour! Google Moves into the Breithaupt Block
Google is expanding in Kitchener-Waterloo and the move of the company’s office location from the Tannery building into the Breithaupt Block is officially well under way. On Monday November 16th, 2015, Google employees began making their way into the historic building, and are now the new ‘kids’ on the Breithaupt Block. Chefs arrived…
The Incredible Rise of the Instagram Youth
Launched in October 2010, Instagram has an incredible 400 million active monthly users. If you compare this to LinkedIn, which now has 380 million users, but launched almost a decade earlier, the rise of Instagram has been astonishing. Instagram now reigns as one of the fastest growing outlets ever launched, and is one of the largest…
Inspiring Women of Kitchener Waterloo, 2015
Melanie and I attended the ninth annual Inspiring Women Event at Bingemans Conference Centre located in Kitchener on September 24, 2015. The event was hosted in recognition of and support for women in business, entrepreneurial and corporate leadership roles. The words learn, grow and flourish, were mentioned many times during the day,…
Abercrombie & Fitch Build a Brand Buzz with Flagship Store
Featuring the FlagshipLocated at 23 Avenue Des Champs Elysees, Abercrombie & Fitch is located in a mansion that draws tourists daily. The entire store is as much as an attraction as it is an experience; from the facade you can see through the iron gates at the entrance, past the manicured bushes and around the back through the beautiful…
Fave Social Awareness Campaigns
1. 'What is privilege' was as powerful as it brought awareness to the reality of many and resonating with each of us regardless of race, class or colour. 2. #Whowillyouhelp shows how serious sexual violence situations are, especially when surrounded by silence. 3. Humans of New York is…
Fave Buzz Machine Campaigns
1. We like this campaign for its Christmas creativity. Fun and fresh the ‘Show your Joe’ ad was risky, and brought both positive and negative feedback generating a buzz around Joe boxers. 2. 'Simple Dreams’ was created in support of the Salvation Army. This ad resonates with many, as the simple…
Social Snapshot: YouTube & Google+
Strategy: Youtube for business is a video sharing tool used to create content, not ads. Youtube is a social network where one can network, promote their own videos, and focus on questions and answers that the audience has in relation to their company. Users are able to:Include call to actions to engage viewers and suggest…